Gina Coffman

As an experiment in positive behavior change, I gathered a group of transportation planners and bicycle advocates to develop the Cycle Scouts, a performance based legion of on-the-ground, bicycle-savvy mavens whose mission was to encourage good bicycle behavior. Good bicycle etiquette soothes tensions and makes the road safer for everyone.

​

Because no one can resist a treat for a job well done, the Cycle Scouts hand out free goodies and positive words to bicyclists they observe following the rules of the road. 

​

Cycle Scouts promote the credo that good civic behavior leads to greater understanding and support of bicycling. This is because bicyclists often get a bad rap from motorists, pedestrians, and other roadway users for breaking the rules. The Cycle Scouts want to change this, one positive interaction at a time.